There were lots of ideas discussed internally for the finish to Ryback vs. CM Punk at WWE Hell In a Cell but the angle with referee Brad Maddox doing a screwjob on Ryback was what Vince McMahon picked towards the last minute.
The storyline reason for Maddox not being on Monday night’s RAW was that he was going through a medical evaluation after Ryback attacked him at Hell In a Cell. Maddox will be back on next week’s RAW.
(Partial source: F4Wonline.com)