You may have noticed on the March 3rd RAW, before the Sheamus vs. Christian match, JBL started talking about how much he liked Vince McMahon as an announcer. Jerry Lawler then asked how he would compare Vince as an announcer to Jim Ross. JBL said Vince was better because he could speak English, and then said it’s like comparing horse manure to ice cream, which was a line Bobby Heenan used in 1991.
Apparently this was done because certain people within WWE were very upset at Jim Ross for telling a story on Opie & Anthony about Vince McMahon sharting himself during a segment in the Attitude Era. Ross told how Vince was working with Gerald Brisco, who has a notoriously weak stomach, in the gorilla position backstage and before going out, Vince went to fart in Brisco’s face to make him vomit but accidentally sharted on himself. Vince went out to do his segment, with the brown stain in his pants visible, but none of the cameramen were brave enough to shoot it.
That’s all Ross told on Opie & Anthony. At the time it happened, the story was that Vince came back, changed clothes and was holding the dirty pants in his hand. Vince tried to chase Brisco down with it to make him vomit, and Triple H grabbed Brisco to hold him so he couldn’t get away but Brisco used one of his old amateur wrestling moves and escaped.
The story Ross told on Opie & Anthony made its way across the internet and to sites like TMZ. The jabs at Ross on RAW were clearly set up and JBL is often the voice of Vince on commentary. Another sign the segment was set up is that Lawler and Ross are legitimately best friends.
(Source: Wrestling Observer Newsletter)