Backstage News On John Cena’s Return & Triple H’s Plans, PG Product Paying Off For WWE

– The current plan is for John Cena to return to WWE TV for the October 28th RAW, the night after Hell In a Cell. WWE wants his first appearance back to be on the pay-per-view as opposed to putting him on the go-home show to build his World Heavyweight Title match against Alberto Del Rio.

– Triple H has once again sent the directive to re-focus on the WWE tag team division. The plan as he laid it out was to first get some teams ready in NXT to bring to the main roster, as well as take some talented guys on the main roster who officials recognize are underutilized and try and get them going as a tag team. Tyson Kidd and Justin Gabriel are one example of a new team we may see here soon.

– In 2008, WWE’s total revenue from corporate sponsorships was $7.4 million. Now, after 5 years of pushing their PG product publicly and promising sponsors that there would be no more risque TV, the number is expected to hit $20 million this year.

(Source: Wrestling Observer Newsletter)

  • Dan Saint

    you may not like it…but it makes them money. Doesn’t mean their still won’t be compelling storylines…but now they have to be more creative on how they do it now instead of just relying on the “shock and sex” that the Attiude Era and Ruthless Aggression Eras had.

    Plus I love the idea about the tag teams. Get some of these guys who need more TV time and put them in a team. Won’t hurt anything…gets these guys a TV payday…and who knows…you may wind up with something special

  • Guest

    To all the attitude era fans… “It’s what’s best for business…”