WWE officials have began to de-emphasize CM Punk internally and they have the impression that he’s not coming back anytime soon.
One reason the company is not burying Punk publicly yet is because Vince McMahon really does like Punk personally. As noted, Vince still hopes the two sides can work everything out.
Another reason is they have a lot of time and money invested in Punk, they have the CM Punk name out in stores and other places and they want to protect that at best they can as long as it’s associated with WWE.
There’s a good chance WWE doesn’t even publicly acknowledge Punk is gone until his contract expires in July. For those wondering, once July comes and his contract expires, Punk will be free to do anything he wants.
(Partial source: PWInsider)