As noted before, a lot of people within WWE don’t expect RAW going three-hours to be a permanent thing, despite what the official announcements have said. There has been a lot of comparing it to when WCW Nitro went three hours years ago.
The format of the show is still a work in progress but the idea is to treat it like a pay-per-view event every Monday night with interactive features.
Almost all of the feedback coming from within the company has been negative regarding the change. There is a feeling that two hours drags by each week and adding a third hour won’t benefit them.
It’s said that the USA Network has been interested in a third hour for years but WWE has not been interested. USA currently pays WWE about $700,000 weekly for RAW. An increase of $100,000 would mean $5.2 million in new gross revenue for WWE.
(Source: Wrestling Observer Newsletter)