WWE is looking at having “multiple suitors” once their TV deal with NBC Universal is up, meaning rights fees will certainly go up. WWE is expected to at least double their current fees. Regardless of who WWE ends up going with, it could turn out to be a huge story with the “multiple suitors” being interested.
Comcast, DirecTV and other cable companies are indeed upset about the launch of the WWE Network. Of course Comcast owns NBC Universal. At the end of the day, WWE likely prefers to stay with the USA Network, which is also owned by NBC Universal, but if someone else were to offer them a large amount of money they could be interested in making a move.