Details On Reported Backstage Heat On Brie Bella, Her Storyline With Stephanie McMahon

Following a heated contract signing for her SummerSlam match with Brie Bella, Stephanie McMahon lashed out and delivered her husband’s signature Pedigree to both Bella Twins. The woman-on-woman program, however, is internally being seen as disappointing thus far — and Stephanie’s not being blamed.

There is heat on Brie from upper management as they feel she hasn’t held her own against Stephanie in their verbal showdowns and don’t want the WWE executive/talent carrying the feud. Brie’s promo on Raw was particularly seen as terrible. The belief on Brie is that she isn’t good enough on the mic or in the ring for someone who’s being pushed to the moon and has several years of WWE experience.

The company actually didn’t intend to give Brie this mega-push, but with husband Daniel Bryan sidelined due to a variety of injuries, feel they must do so in order to keep him relevant to the audience.

This feud has not fared too well with the TV viewing audience either. For the second consecutive week, Raw viewership fell during the third and final hour. In both instances, the heavy promotion for the main event angle was dedicated to their fued.