WWE is partnering with the Susan G. Komen Foundation to fight breast cancer. The pink gear that John Cena debuted at Night of Champions will be worn through October in honor of breast cancer awareness month. WWE will donate 100% from the profits (at least 30% of the retail purchase price) to Susan G. Komen.
WWE will be promoting the cause on TV, at live events and on their social media pages. WWE is also encouraging fans to sign up for the “Race for the Cure” events as part of Team WWE. Fans can team with their favorite WWE Star to help the cause. More information is at komen.org/wwe.
The pink John Cena merchandise will run from last night at Night of Champions through October 31st. The t-shirts are currently the most popular new item on WWE’s shop website.
Also as noted at Night of Champions, the middle rope on WWE’s rings will be pink to support the fight against breast cancer.