WWE’s website has an article up on the new WWE Title belt. They revealed that Paul Teutul Sr. of Orange County Choppers fame made the belt from a concept the WWE creative team had. Orange County Choppers had help from famed wrestling belt maker Dave Millican.
WWE says that 18 months ago, it was decided they wanted to get rid of the spinner belt and WWE’s Senior Vice President of Creative Services Stan Stanski had to come up with a new design.They talked ideas such as using a red leather strap and even having the title with door hinges on both sides.
“Our idea was never to take a step back or do something predictable or expected. We wanted to evolve the brand and create something that’s never been done before. You don’t always know what a traditional title might represent. We wanted you to know immediately that this was the WWE Championship.”
The article notes that WWE wants this title belt to stick around for a long time. More than $50,000 went into making the belt and it was mentioned that they had planned to unveil it at WrestleMania 28 but that obviously didn’t happen. One of the earlier designs had a massive, 3D eagle that grasped the central WWE logo with its talons.