TNA issued a press release on Tuesday formally announcing that Bruce Prichard is the company’s new Senior Vice President of Programming and Talent Relations.

TNA President Dixie Carter said the following about Prichard’s new role in the company:

“TNA is gaining such a wealth of knowledge and insight as we continue to grow our business with the addition of Bruce to our senior management staff.”

“This appointment is another indication to the community that TNA’s Impact Wrestling is gaining ground across all platforms; we are thrilled that Bruce is bringing his knowledge in television production, writing and talent relations to TNA.”

As previously reported, Bruce Prichard took the role of Vince Russo, who now works under Prichard as part of the creative team.

Prichard, best known as “Brother Love” in the WWF and a former high-ranking WWE official and confidant of Vince McMahon, is also quoted in the press release:

“I am looking forward to working with the exemplary talent both in front of the camera and behind the scenes at TNA. ?There are some exciting new ventures in progress as we speak involving the tremendous roster of current TNA superstars, as well as, development for the TNA superstars of the future.”

“We are expanding our roster and looking for new and adventurous additions to our television product. I welcome the challenge and am invigorated by the endless opportunities this company provides. Our fan base for our brand continues to grow and I am proud to be a part of it.”

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