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Posted On 03/12/2014 By In News

Forbes Calls Andre The Giant Memorial Battle, ‘Attempt To Broaden Fan Base’

Forbes has an article where they look at the strategy behind the ‘Andre The Giant Memorial’ Battle Royal idea at WrestleMania XXX. The article positions it as a way to appeal to older audience, and to further diversify content on the WWE Network.

Below is a quote from the article:

In February, WWE announced that Hogan would host WrestleMania 30 at the Mercedes-Benz Superdome in New Orleans. Digital Spy reported that Hogan’s return created excitement in the wrestling world. WWE was reaching back in time to broaden its fan base.

  • 315fedowl

    Reaching back in time? Does that mean people from ten years ago are going to buy WrestleMania XXX? That’s probably a good thing, as that’s back when people cared about Batista, HHH, Lesnar and Undertaker, and it’ll help the shitty buyrate if the show was only sold to people in 2014.

  • Bryan Thomas

    How are you going to broaden your fanbase like that? Shouldn’t broadening your show be getting your product back up to a TV-14, instead of having a show that caters to small children? Back in the day kids loved Bret and he was somewhat TV-14