Forbes Calls Andre The Giant Memorial Battle, ‘Attempt To Broaden Fan Base’
Forbes has an article where they look at the strategy behind the ‘Andre The Giant Memorial’ Battle Royal idea at WrestleMania XXX. The article positions it as a way to appeal to older audience, and to further diversify content on the WWE Network.
Below is a quote from the article:
In February, WWE announced that Hogan would host WrestleMania 30 at the Mercedes-Benz Superdome in New Orleans. Digital Spy reported that Hogan’s return created excitement in the wrestling world. WWE was reaching back in time to broaden its fan base.