Forbes Calls Andre The Giant Memorial Battle, ‘Attempt To Broaden Fan Base’

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Forbes has an article where they look at the strategy behind the ‘Andre The Giant Memorial’ Battle Royal idea at WrestleMania XXX. The article positions it as a way to appeal to older audience, and to further diversify content on the WWE Network.

Below is a quote from the article:

In February, WWE announced that Hogan would host WrestleMania 30 at the Mercedes-Benz Superdome in New Orleans. Digital Spy reported that Hogan’s return created excitement in the wrestling world. WWE was reaching back in time to broaden its fan base.

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  • 315fedowl

    Reaching back in time? Does that mean people from ten years ago are going to buy WrestleMania XXX? That’s probably a good thing, as that’s back when people cared about Batista, HHH, Lesnar and Undertaker, and it’ll help the shitty buyrate if the show was only sold to people in 2014.

  • Bryan Thomas

    How are you going to broaden your fanbase like that? Shouldn’t broadening your show be getting your product back up to a TV-14, instead of having a show that caters to small children? Back in the day kids loved Bret and he was somewhat TV-14