Forbes Looks at If John Cena Being WWE World Heavyweight Champion Is Best For Business

The Forbes website has a new article up asking if John Cena as WWE World Heavyweight Champion is really best for WWE’s business. The author took some of WWE’s revenue figures and overlaid them with WWE’s three biggest stars of the last five years – John Cena, Randy Orton and CM Punk, excluding Cena’s brief concurrent championship run in the summer of 2011 and his even briefer reign at Elimination Chamber in 2010. The article contains graphs that the author created but he wrote the following:

“As shown in the graph, over the last five years Cena has only been champion during one period of rising revenue, in late 2009. Since then he’s held the belt at length four different times, and during all of them WWE’s quarterly revenue has been on the decline. What’s more, the company’s income tends to rebound shortly after those title runs come to an end.

And curiously enough, in-story COO Triple-H’s repetitive claims that Orton ought to be the face of the company appear to ring true. When Orton wears the championship belt, WWE’s revenues tend to climb. Then again, company performance was all over the place during CM Punk’s 434-day reign, and that may be the only proof we need that WWE’s in-ring champion doesn’t actually have much impact on the company’s revenue.

To reiterate, this is obviously far from a scientific study. WWE’s total revenues include segments like DVD sales and WWE Studios, which have little to do with the ongoing in-ring action. Plus this study only looks at the revenue side; perhaps a further analysis would show that WWE’s profits surge under Cena’s title reigns. But a brief look at the numbers suggests that, popular as he is, Cena being the WWE champion isn’t necessarily the best thing for business. And who knows, maybe that means Cena’s latest title run has more to do with in-ring story telling than cashing in on young fans, and maybe, just maybe, that means he’ll do something interesting for once.”

  • Wrestling_fan

    I hope Vinnie Mac reads this!

  • CMP

    That’s a great little report and I’m sure the IWC will hastily reference it when whining but I don’t think the WWE really cares. Cena’s there #1 selling superstar. We complain all we want but we watch the product…subscribe to the network…and buy the merchandise. They’re good.

  • Necro

    An article that doesn’t take shots at Cena with swearing and all that stuff that happens in these comments? Is this real life?

  • Monkey D. Luffy

    Wow great article. This should shut up all the kiss ass Cena fans.

    It just goes to show how devalued the championships have become since they are overshadowed by monstrous returns by the likes of Hogan, Rock and Brock Lesnar who are booked more importantly than the championships/champions themselves, i.e: CM Punk as WWE champion booked under the main events.

    The whole reason Cena is champion is so Brock can destroy his bitch-ass at SummerSlam. If that doesn’t come to fruition then it just goes to show how delusional Vince is when it comes to making the moneys in the long term.

  • Neil Dodhia

    If not Cena than who else? The over hyped ‘Yes, Yes, Yes’ guy in out and cold, HHH is now more into management, Lasner is part time, other are yet to mature. Cena deserves it and also deserves alot of respect for the years of dedication. Unlike other superstars who move out to make movies, or to TNA and stuff John Cena has always been there.

    • MondoMB83

      Overhyped? Have you ever seen this man wrestle when he’s allotted time? Have you seen any of his work in Japan and on the indy circuit? I’m willing to bet the answer is no. Over Hyped? LOL. Cena would be the first person to tell you that you’re wrong.

  • chris

    All you guys do is bitch and moan on this site…smh..can you please get CM Punk’s dick out of all your mouth’s?