Jeremy Borash Talks About TNA Critics, British Boot Camp, Spin Cycle, TNA In UK & More

Jeremy Borash spoke with GiveMeSport about a variety of topics. Below are the highlights:

Working for TNA since its inception:
“It’s been a constant evolution. We are trying different things. Being the David vs. Goliath situation that the wrestling world is right now, I think wrestling fans really pull for us. We’re not that big monster that’s too big to appeal to people on a smaller level. You can look at a promotion and think they’re trying to reach me, or they’re trying to reach a whole bunch of people. Our competition might be too big to have a local connection, to the point where people don’t feel like they’re a part of what’s happening.”

Criticisms of the TNA product:
“What’s worse than criticism? Nothing at all – the worst thing would be having no discussion – if I had a dime for every tweet that I’ve got saying I’m never watching your show again, and a week later they’re commenting on it and tweeting on it again… We put out a video where Dixie Carter and Spud had a bit of a re-enactment of the Jay-Z video in the elevator. I thought that video was very creative, funny, and harmless to the people that got it. You read the comments, half your audience are saying ‘that’s the greatest thing I’ve ever seen’, while half are saying ‘that’s stupid.’ That’s fine, because at least you’re talking about it.”

Filming the Spin Cycle with EC3, Rockstar Spud, The Bro Mans and Sanada:
“We don’t keep a straight face at all. In the US, there’s a show called Saturday Night Live, which has been huge for 40 years. The biggest moments on those shows tend to be when people break character a little bit and start cracking up or can’t keep their composure. That is happening to us almost every episode. Sometimes we cut it out, sometimes we leave it in. They’re the funniest guys on our roster. It’s goofy but it’s also just fun because you get to see the guys in ways you’ve never seen them before, and they love doing it. EC3 texts me new ideas for the show every day, because it’s his favorite thing he gets to do. When you have the talent really into it, it shows. We usually shoot two or three episodes at a time and just roll, and try not to stop for any reason. Sanada’s got a streak; he’s undefeated on Spin Cycle, which is the new longest streak in wrestling. He’s ten episodes in and he’s won everything. Everybody loves him, and it just seemed like a natural thing for him to come in and outsmart everybody and end up winning in the end. We’ll see what happens out of it, it’s a bit of fun.”

TNA’s expansion in the UK market:
“Everything is supply and demand. If the fans demand more, then we’ll do more. What we saw at the last live event tour was an increase in families, compared to when we first started touring here all those years ago when it was mostly guys in black T-shirts. Now it’s kids, it’s families, it’s wives, it’s everybody showing up, hence the new version of Xplosion – which hopefully everyone will be able to watch and enjoy together too. When we signed our new deal with Challenge, we said that we were going to be doing more additional content and more exclusive content, so I think you’re going to see more stuff that is only shown here. I think that’s a pretty big deal. For us to have a market like England, where we know that we have exclusive programming that doesn’t air anywhere else in the world but here. That’s pretty special, and that’s how seriously we take this market.”

Potential second season of British Boot Camp:
“I think Spud’s success on TV bares itself well. If the winner of that show had gone on to do nothing, people probably would have forgotten about Boot Camp, but that show produced a genuine television star. A year and a half ago, he was working at a bank and now he’s living in a house bigger than mine! We really changed somebody’s life. That was the idea of the show and I couldn’t be happier with the way it’s all turned out. The show trended worldwide, which doesn’t often happen to a UK-only show. Every time Spud comes on camera and has a great segment I’m proud, because he came from that show that we created in the UK. If the fans want to see it, there’s more than enough talent here to do a second season.”

Rockstar Spud’s success after winning British Boot Camp:
“After he won it, I thought he could be a huge star. But you never know – you could have all the talent in the world, but it doesn’t mean you’re going to be on TV every week. I knew we could put him in a position to succeed, and one of two things will happen at that point, either he’ll knock it out of the park and get the attention of the right person, or he’ll live in obscurity. He went to OVW for eight months and I talked to him all the time. He was asking me – ‘is this ever going to happen’ – and I said, ‘I can’t guarantee it’. One of the first weeks he was on TV, he had a couple of interactions with Sting, and just knowing him and knowing how big of a deal that was to him… I still cheer for him because I still think he’s that kid, he’s that wrestling fan in Birmingham that was too small to make it. I’m always routing for him, even though he’s completely obnoxious!”