John Cena On His SKYY Vodka Advertising Campaign, Diversity In America

John Cena recently spoke with This Is Insider to promote the new SKYY Vodka advertising campaign that he is featured in. Here are the highlights.

SKYY Vodka advertising campaign:

“I was really drawn to the fact that it was titled ‘Proudly American.’ I am a proud patriot, and I think a patriot first, above all. I think it’s a message that’s not only good now, but it’s good anytime and anywhere. I think, no matter what the situation — if it’s hard political times or if it’s everybody playing nice together — the message of embracing diversity is important every single day, no matter where you are on your history timeline.”

Diversity and inclusivity in America:

“I’m very, extremely happy that not only is the entertainment industry moving that way [towards diversity and inclusivity], but America is moving that way. One could speculate that the reason for all the political tension is that America is, once again, going through a giant phase of change, and I think we’re going to come out great. I think it’s going to be a wonderful thing. It’s just not without its bumps and bruises.”