Major Changes To TNA’s Social Media, Marketing & More; Details



– In recent weeks, TNA has a lot more focus into the company’s digital content distribution, including getting their product out through streaming services and online content releases for different platforms.

– TNA has split their new media into two different departments. Bill Banks will head up the digital content end of the company, while Jeremy Borash, who has been very important in terms of bringing the company into the social media age, will take over that aspect.

– The company has signed with a “One Screen” which will handle their distribution through all platforms, as opposed to TNA having to handle each platform as a separate entity. This means material through Roku, Youtube, iTunes, Smart Phones, Amazon and more. The goal internally is that within a year, they will have as much content as possible available, with the same content available on all platforms. They are currently focusing on getting everything in their archives up to date on all the platforms, and then move forward with more original content.

– The first step of this project has been getting everything up on the company’s official YouTube page, which makes it widely available to many people. The company is also working on Netflix and Hulu as additional platforms to create new revenue stream.

– Another new strategy the company is currently testing out is placing their Sacrifice PPV online for purchase via YouTube almost immediately after the live broadcast. The YouTube videos allow fans to watch the first two minutes of the show with the option of purchasing the complete show.

– TNA will also have a renewed focus on their www.TNAOnDemand.com website, where they stream their PPVs worldwide. Over the recent weeks, the company has been having meetings to discuss and pitch potential exclusive series for online as well as live programming that could stream via Youtube and their On Demand site. The company has wanted to broadcast from different house shows and has tested that material in the past.

– The following content is already available for purchase via TNA’s Youtube channel:

Compilations and Personality Driven Releases:
World X Cup 2008
Phenomenal: The Best Of AJ Styles (Volume 1)
Phenomenal: The Best Of AJ Styles (Volume 2)
CM Punk In TNA Wrestling
The Best of The Motorcity Machine Guns & Beer Money
TNA’s Best Of The Asylum Years
TNA’s 50 Greatest Moments
TNA Wrestling’s Greatest Moments
Best Of The X Division – Volume 1
Best Of The X Division – Volume 2
The Best Of The Tag Teams
Best Of The Bloodiest Brawls – Volume 1
Best Of The Bloodiest Brawls – Volume 2
TNA Knockouts: Volume 1
Knocked Out: The Ladies Of TNA Wrestling
Mad Sexy: The TNA Knockouts
Second 2 None (The Tag Teams)
The History Of TNA: Year 1
TNA’s Ultimate Matches
King Of The Mountain: The Best Of Jeff Jarrett
Doomsday: The Best Of Abyss
Instant Classic: The Best Of Christian Cage
Hellbound: The Best Of Christopher Daniels
Enigma: The Best Of Jeff Hardy
Nevermore: The Best Of Raven
Unstoppable: The Best Of Samoa Joe
Return Of An Icon: The Best Of Sting
Champion: The Best of Kurt Angle
The Best Of America’s Most Wanted
The Best of TNA 2007
The Best of TNA Wrestling In 2009

PPVs:
Sacrifice 2012
Bound For Glory 2011
Genesis 2011
Final Resolution 2010
No Surrender 2010
Hardcore Justice 2010
Victory Road 2010
Slammiversary 2010
Sacrifice 2010
Lockdown 2010
Destination X 2010
Against All Odds 2010
Genesis 2010
Final Resolution 2009
Turning Point 2009
Bound For Glory 2009
No Surrender 2009
Hard Justice 2009
Victory Road 2009
Slammiversary 2009
Sacrifice 2009
Lockdown 2009
Destination X 2009
Against All Odds 2009
Genesis 2009
Final Resolution 2008
Turning Point 2008
Bound For Glory 2008
No Surrender 2008
Hard Justice 2008
Victory Road 2008
Slammiversary 2008
Sacrifice 2008
Lockdown 2008
Destination X 2008
Against All Odds 2008
Genesis 2007
Bound For Glory 2007
No Surrender 2007
Hard Justice 2007
Lockdown 2007
Victory Road 2007
Slammiversary 2007
Sacrifice 2007
Turning Point 2007
Destination X 2007
Against All Odds 2007
Final Resolution 2007
Turning Point 2006
Bound For Glory 2006
Genesis 2006
No Surrender 2006
Hard Justice 2006
Victory Road 2006
Slammiversary 2006
Sacrifice 2006
Lockdown 2006
Destination X 2006
Against All Odds 2006
Final Resolution 2006
Turning Point 2005
Genesis 2005
Bound For Glory 2005
Unbreakable 2005
Sacrifice 2005
Slammiversary 2005
Hard Justice 2005
Lockdown 2005
Destination X 2005
Against All Odds 2005
Final Resolution 2005
Turning Point 2004
Victory Road 2004

(Source: PWInsider.com)



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