Though The Big Show defeated Sheamus to win the World Heavyweight title at Hell in a Cell, there is talk that Randy Orton vs. Dolph Ziggler will dominate the World Title picture in 2013. WWE Survivor Series is the scheduled blow off to The Big Show vs. Sheamus feud. This will open the door for Ziggler, who is still holding the Money in the Bank briefcase and waiting to cash it in at the event or shortly after.
Orton and Ziggler had a short feud earlier this year before Orton was suspended for 60 days. WWE officials are high on this program carrying the SmackDown brand into WrestleMania 29.