New Hulk Hogan Video Game Announced For Kinect On Xbox 360



Hide Your Shirts, Hulkamaniacs! Majesco Entertainment Climbs Into the Ring With ‘Hulk Hogan’s Main Event’ on KinectTM for XBOX 360®

Hulkify Your Living Room as the World’s Most Famous Professional Wrestler Puts the Kapow! in Your Kinect

EDISON, NJ–(Marketwire – May 27, 2011) - Wrestling icon, IMPACT WRESTLING Superstar, and global sensation Hulk Hogan and Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today a strategic partnership to develop Hulk Hogan’s Main Event, exclusively on Kinect™ for Xbox 360® for an expected release this fall. Developed by Panic Button LLC, Hulk Hogan’s Main Event is the first performance-based wrestling game on Kinect for Xbox 360 that lets players train with mentor Hulk Hogan as they build their own wrestling personalities and learn the art of showmanship to win over the crowd.

“Hulk Hogan is much more than a wrestling star; he’s a sports entertainment icon with a huge personality, a massive following on Spike’s IMPACT WRESTLING, and immediate recognition across generations of fans,” said Jesse Sutton, CEO Majesco Entertainment. “Partnering with the Hulkster for Hulk Hogan’s Main Event is a dream come true and we’re looking forward to releasing a no holds barred motion-based experience that offers a full suite of over-the-top moves.”

“Listen up, people! You will feel the power of Hulkamania when you step into this game,” said Hulk Hogan. “Whether you are taking the damage or selling the pain, this game will let you unleash your inner wrestler as you hype up the crowd while putting the hurt on anyone that stands in your way!”

Hulk Hogan’s longtime marketing agent, Darren Prince, CEO of Prince Marketing Group, said, “When we started discussions with Majesco on the format of this game we knew it was a perfect fit for Hulk’s global brand.”

In Hulk Hogan’s Main Event, players will learn the ropes from the man himself as Hulk Hogan schools them on delivering the best show for the crowd by emulating famous Hulk poses and performing more than 30 punishing combos. The Kinect sensor tracks players’ every move; the more dynamic the motion, the more high impact the wrestler’s performance is. Players will create their own unique wrestler personality through a robust create-a-wrestler feature including many choices for face, hair, tattoos, outfit, ethnicity, body type, and entrance music. Perform in nine different venues including the backyard brawl, local gym and giant stadium in front of a massive audience. Enter tournament mode for two player tag-team and take turns delivering extreme moves. Best of all, players can wield a variety of damaging objects including metal chairs and ladders to deliver bone-jarring hits to their opponents.

Developed by Panic Button LLC, Hulk Hogan’s Main Event is expected to launch on Kinect for Xbox 360 this fall. Hulk Hogan will be making an appearance at E3 on Tuesday, 6/7/11, courtesy of IMPACT WRESTLING. For additional information, please register at www.HulkHogansMainEvent.com.

Photo of Hulk Hogan’s new back tattoo ->



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