Paul Heyman recently spoke with LoHud.com to promote WrestleMania 29.
Here are a few highlights:
Q: Pro wrestling is a phenom that just won’t quit. What do you think is behind the sustained fan interest for so many years?
A: WWE has become part of pop culture. It’s an institution. And now, WWE is not just a television staple, a pay-per-view juggernaut and a global touring troop with sellouts all over the globe. It’s also the leader in social media interaction with its very own fan base.
Q: So how much is scripted and how much is live and off the cuff?
A: That all depends on how much talent you have, your knowledge of what sells and how much you’re willing to stick your neck out to exploit the opportunity of having a live mic on live TV.