Rumor Mill: Why Jeff Jarrett’s New Promotion Could Be A Big Success



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Delving headlong into WrestleMania season, the world of pro wrestling has certainly given us plenty to talk about as of late.

Whether it’s CM Punk’s latest tantrum, speculation over Sting’s future and whether TNA will last the year, the yearly Streak predictions or That Daniel Bryan Thing, the focus on backstage shenanigans over on-air product is greater than it has been at any time since perhaps Montreal.

With all this going on, are we so preoccupied with WrestleMania and backstage gossip that we haven’t noticed something pretty huge going on right under collective schnoz?

If the grapevine is to be believed (and all signs suggest it should be), TNA founder Jeff Jarrett is currently planning to launch a new promotion, all while staying under the wrestling media’s radar.

This is a smart move. With most of us looking the other way, Jarrett is free to conduct meetings, make deals and go about his business without having his every move leaked to the masses and routinely scrutinized.

Jarrett’s return to promoting professional wrestling has all the potential in the world of being something very good.

As the old saying goes, if at first you don’t succeed, try, try again.

He may be trying again, but it’s probably unfair to say that Jarrett didn’t succeed on some level with TNA.

When he founded the company back in 2002, Jarrett proved that not only was it possible to develop a recognisable pro wrestling brand in the aftermath of the Monday Night Wars, but that he and his colleagues were the ones capable of doing so.

Right from the early days, it seemed clear that TNA stood out as something more than just another indie league.

Sure, critics have always come down harshly on the product (though often no more so than they do the creative output of any other organisation), but that doesn’t disguise the fact that the company enjoyed a commercial success beyond the grasp of many other post-WCW startups.

Jeff Jarrett played a part in that, and after jumping (an apparently sinking) ship, there’s every chance he could so again if he’s been able to learn from past mistakes.

Jarret is no longer a newcomer to promoting wrestling in the 21st century. In the 12 years since the first TNA show, he’s had ample opportunity to look at what works and what doesn’t. He has (or at least did have) facts and figures at his disposal which will show him what sells and what doesn’t, who draws money and who draws nothing but hot air.

Backstage, Jarrett should have an idea of who he can work with to create the most entertaining pro wrestling show. Likewise, he should also know who he couldn’t trust to book a logical angle if their lives depended on it.

He should know who’ll drive fans away with terrible ideas like The Johnsons, and who’ll score big with memorable classics like Angle/Joe.

Yet even with all his new knowledge and experience, Jarrett’s new venture could still fall flat if he follows the same path that has spelled disaster for many a promoter before him, and simply emulates what’s already going on in other organisations.

Nobody wants to see TNA 2.0 (to be fair, few people want to see TNA 1.0 lately), and taking the approach of mimicking the WWE has proved an unsuccessful business model for many a would-be contender.

At a time when many fans seem completely disenchanted with the current product, offering them more of the same could prove to be lethal to any new promotion’s chances.

Instead, offering fans an alternative to what they’re currently getting seems like a much more attractive route to success.

In The Rise and Fall of WCW, Eric Bischoff explains that one of the key factors in WCW’s unprecedented success was his insistence on doing every differently from Vince McMahon.

Raw was taped? Bischoff went live with Nitro. McMahon’s stars had crazy names and whacky gimmicks? Bischoff went with characters more grounded in reality. Whatever the WWF did, the WCW did the opposite.

In doing so, Bischoff spearheaded one of the biggest boom periods in pro wrestling.

Where others had failed before him, Bischoff succeeded. Where others before him have failed in the wake of WCW’s eventual demise, Jeff Jarrett has a chance to succeed too, and that’s exciting.

If audiences really are as sick of the current product as we’re lead to believe, the arrival of something new and different could be just the thing to help them enjoy pro wrestling again.

Of course, it could always turn out that there is no new promotion in Jarrett’s post-TNA future. In that case, feel free to return to this article and mock me heartlessly when Jarrett reveals he’s actually becoming a country music promoter.

Though for now, let’s go with the idea that he is, if only to give us something else to talk about other than CM Punk and Daniel Bryan.

What do you think? Feel free to comment below with your thoughts, opinions, feedback and anything else that was raised.

About Chris Skoyles: Chris is a writer who once saw Shawn Michaels hurl Marty Jannetty through a window and has been hooked on pro wrestling ever since. He tweets about wrestling at @Allpwrestling


  • Phil Kimberley

    Long-term desire would be for those in WWE and TNA (dare I say ROH as well) that are going nowhere, along with bringing through some new talent, and for it to be a viable alternative to anything else out there. That would be wonderful!

    • Chris

      It certainly would be, looking forward to what may come of it.

  • David Greene

    I would love to see wrestling get booked again and not written – There
    were probably around 25 successful wrestling promotions at 1 time when I
    was a kid and all were booked not written!! We had Florida, Missiouri,
    Memphis, Mid-Atlantic, Georgia, Mid-South, Southeastern, WCCW, ICW, UWF, Smokey Mountain, Texas, USA to name a few and that isn’t even naming the 3 major promotions NWA, AWA, WWWF. All of these were successful so why can’t it be again. WWWF now WWE is the only 1 left. Of course, the times have changed now everybody knows everything about everything thanks to the internet which I think put most promotions out of business with “spoilers”. Good luck double J, get us some wrestling back not “entertainment” and my biggest wish of all less in-ring promos and more old school interviews ala mid-atlantic or Georgia and most of all BOOK IT don’t Write it.

    • chien_clean

      One of the reasons why these defunct promotions worked so well was because they created a territory and stick to what worked in that territory. I’m convinced that if TNA had proceeded in this matter instead of trying to go national and compete with the WWE they would have had greater fortunes.

      I wish a few “middle” promotions like TNA, ROH and a few others would band together and help each other like in the old NWA. You’re never gonna have another Big number 2 like WCW again was but if these small “average-size” promotions would band together they would have a bigger fighting chance and make a bigger mark. Esp. if each of them would have a territory. TNA could stick to travelling in the cities in Florida, ROH could focus in another state. The Jarrett promotion could be part of it too.

      As far as having less talking and so forth, I like wrestling but back in the 70s or 80s the weekly shows was just not about having matchs. They were designed to help create heat. So a lot promos and angles were going on on these shows. You didn’t see Dusty having a 5 star match, but you would see Dusty getting his butt kicked by the Horsemen. Those shows existed so you would go to your local arena and see these guys perform. That was the whole point. You want great wrestling? Go watch these guys. Don’t wait for the next Monday Night Raw.

  • DBK

    Double J has wrestling in his blood, so no doubt about it that he can make a new promotion a success! But for the start he must try with some innovative and new sotrylines and with a worldwide recognizable face of the new promotion for instance try signing CM Punk as soon as he becomes a free agent. I have always respected Jeff as a wrestler, performer and entertainer so, I truly believe he can do it once again! All the best to Jeff!

  • had2makeanaccount2comment

    steal tna and roh talent, steen, roode, aries, joe, cole, aj, dem boys, chris hero and pick up some japan talent in shelty b, devitt, gallows, anderson, the young bucks, then raid some other talent, morrison, carlito, colt cabanna, chuck Taylor, trent barretta, willie mack, tj perkins, richochet. And ofcourse bring in cm punk. Bring back 6-sides, create the x-division v2 Perkins, Chris Hero, Devitt, Morrison, Willie Mack, Trent, Carlito, Richochet, create a hardcore division, Sabu, Tommy Dreamer, Drake Younger, basically just rob a bunch of CZW talent that are willing to get decapitated, maybe even bring in Mick Foley as the draw for the division, create a lucha libre division, raid AAA and CMLL talent. create the tag division like JJ did from 2002 untill 2007, use legitimate tag teams like Dem Boys, Motor City Machine Guns etc not ones like Bad Influence and keep The BroMans as far away from the company as possible. Main event talent would be Steen, Roode, AJ, Aries, Hero, Joe basically guys that are already built as legitimate main event wrestlers. Don’t turn into total nonstop promos like TNA is atm, stick to one territory like TNA did with the Impact Zone that was cool af. Don’t have titantrons etc do what ECW, ROH and TNA used to do just have a cool structure behind the ramp, that tube thing TNA had was really awesome but Bischoff turned it into a boring WWE type thing where you have minitrons and massive titantrons. Have longer matches instead of longer promos, dragged out promos are the most boring part of pro-wrestling. Don’t have too many storylines, focus on ongoing feuds and title matches. Though they should do a storyline where “Dick Carter” gets charged with the murder of “Total Nonstop Promos” and she should get taken to a jail with “Abyssmal” and he should shout “JOE PARKA ARE U FUCKING KIDDING ME DICK!”.


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