— Paul Bearer stated on his Facebook page that he is heading to WWE’s television studios in Stamford, Connecticut to work on a ‘special project’.
— Steve Austin’s latest direct-to-video film, Tactical Force, will be released on Blu-ray on Tuesday, August 9.
— The July 1 episode of WWE SmackDown scored a 1.63 cable rating, the lowest of 2011 and second-lowest on Syfy. Only the New Year’s Eve episode scored a lower rating.
SmackDown averaged 2.33 million viewers, down from 2.40 the previous week. This extends the program’s streak of less than 3.0 million viewers to nine consecutive weeks.
The June 24 SmackDown scored a 1.69 rating, down from a 1.71 rating the prior week. It was tied for the lowest rated episode of the year.