Many fans have been wondering why WWE chose to do The Shield and The Wyatt Family vs. CM Punk, Daniel Bryan, Cody Rhodes, Goldust and The Usos at RAW instead of the Survivor Series pay-per-view. From the moment they did the big 6-on-6 tease two weeks ago, the plan was to come back and do the actual match on RAW the following week. WWE never considered putting the match on pay-per-view.
WWE’s #1 priority right now is building up RAW and SmackDown to the point ratings are strong so they can be in control when it comes to negotiating TV rights fees here at home and internationally.
The feeling is that if they can double or triple their TV rights fees then they will be doing well financially for a long time to come. With the recent $8.2 billion TV deal that NASCAR signed, some people within WWE actually believe that they can quadruple their rights fees.