WWE Announces New Digital Ad Platform & Partnership With Maxim
WWE sent out the following press release today, announcing the launch of WWE Digital Properties, a new advertising platform that will allow companies to reach various demographics across WWE.com as well as leading partner brands such as Maxim Magazine, Major League Gaming and more:
WWE(R) Sales Partners with Maxim, Major League Gaming and PBR
STAMFORD, Conn., Jan 25, 2012 (BUSINESS WIRE) — WWE(R), an integrated media organization and recognized leader in global entertainment, today announced the launch of WWE Digital Properties. The new venture enables brands to deliver targeted digital advertising across WWE.com and category leading partner brands including Maxim, Major League Gaming (MLG), Professional Bull Riding (PBR) and more.
WWE Digital Properties will offer advertisers high-impact, custom online and offline campaign solutions through its contextually relevant portfolio of partners. As a result, brands can reach over 18 million unique visitors worldwide each month, particularly the sought-after Male 18-34 demographic. WWE Digital Properties’ platform offers its new business partners the ability to leverage WWE’s digital business in securing increased and more relevant advertising.
“WWE has a proven track record of providing targeted reach, high-impact engagement, and customizable solutions that deliver results for Fortune 500 brands,” said Andrew Judelson, Executive Vice President, Sales & Partnership Marketing, WWE. “With the launch of WWE Digital Properties, WWE can now offer advertisers even greater reach than before and its new partners greater success in the digital space.”
“Brands and agencies are constantly chasing the elusive, young male audience and finding it challenging to reach them in an authentic, targeted way,” said John Lane, Major League Gaming, Executive Vice President, Global Sales and Partnerships. “With our robust, engaged community of young men, Major League Gaming and WWE Digital Properties have formed a strategic alliance enabling properties to easily reach the influential demo. We look forward to working with the WWE team to present marketers with focused opportunities in the coming year.”
Additional strategic partners are expected to be added to the new WWE Digital Properties platform in the coming year.