WWE Appoints New VP Of Kids Entertainment
WWE announced that Michele Martell has been appointed to the new position of VP of Kids Entertainment and she will report to Stephanie McMahon.
Martell’s duties will include “overseeing the strategic development, execution, and promotion of WWE’s kids entertainment strategy.” Areas of emphasis will be on “production, digital media, consumer products, marketing, and fan engagement.”
WWE would like for Martell to seek out potential partnerships with other companies, acquisitions of other brands, and community events.
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