WWE Continues International Expansion, Launches Russian Site
– WWE issued the following press release today:
MOSCOW, Jan 23, 2012 (BUSINESS WIRE) — WWE today announced the launch of its new Russian language website ( www.ru.wwe.com ). The site, which was developed by Russian-based Tvigle Media, will replicate content from the global WWE website (wwe.com) and also include localised content created specifically for Russian fans.
“WWE continues to expand its digital business globally and views Russia as a key strategic territory for organic growth,” stated Dominic Hayes, Senior Vice President & Managing Director, WWE International. “Tvigle.ru is a major internet portal whose strong presence online in Russia makes them a great partner for this digital expansion. The site will provide fans with a range of dynamic content including editorial features and video, as well as social networking capabilities.”
“This new exclusive partnership with WWE is a fantastic opportunity for Tvigle Media to bring online content from one of the world’s most popular sports entertainment brands into the Russian digital space,” stated Egor Yakovlev, CEO of Tvigle Media.
Following the premiere of WWE Raw on 2×2 in February 2011, the launch of a Russian language website further enhances WWE’s presence in this market. Tvigle’s existing media partners include Fox International, Disney CIS and Cyber Group Animation, as well as such global consumer brands as Procter&Gamble, Mars and Unilever.