WWE Network Latest; DirecTV Not Interested?, WWE Website Traffic
– WWE’s website did 12.5 million unique visitors in May, down 9% from the 13.7 million in May of 2011. WWE’s shop website averaged 645 orders per day in May, down 23% from May of 2011.
– Word is that DirecTV has no interest in carrying the WWE Network, which would knock about 30% of its potential revenue off. There’s been talk that very few cable carriers are committing to paying a per subscriber rate for WWE’s Network, which is what the company was counting on for profitability. The alternative is to be like HBO or Showtime and charge a subscription fee directly to consumers.
There’s still no official word on when the Network will launch but they cut a new commercial for it this past week that should begin airing soon.
(Source: Wrestling Observer Newsletter )