WWE Scores 20 Million Viewers With Last Week’s TV Shows (Official Press Release)

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There’s been a lot of discussion online about how WWE came up with the figure of 20 million viewers from their TV shows last week. Here’s the official press release, sent to us late last night:

WWE® SCORES 20 MILLION VIEWERS

STAMFORD, Conn., August 9, 2013 – WWE amassed 20 million viewers during the past week across all of its action-packed, drama-filled programming including: SmackDown® on Friday, August 2 on Syfy; WrestleMania® 29: The World Television Premiere on Saturday, August 3 on NBC; Total Divas™ on Sunday, August 4 on E! Entertainment Television; Raw® on Monday, August 5 on USA Network; and Main Event™ on Wednesday, August 7 on ION Television.

Key highlights include:

Friday Night SmackDown – Friday, August 2 on Syfy

SmackDown was the most watched program on cable among all Males

WrestleMania 29: The World Television Premiere – Saturday, August 3 on NBC

WrestleMania 29: The World Television Premiere ranked #1 with A18-34, M18-34, M18-49 and K2-11

The television special was up +39% with A18-49 from the prior 4-weeks in the time period on NBC and generated more than 3 million unique Viewers

Total Divas – Sunday, August 4 on E! Entertainment Television

In its second week, Total Divas built week-to-week viewership in key demos including P18-49 (+4%), W18-49 (+5%), Viewers (+14%) and HH (+13%)

The telecast ranked as the most-watched unscripted series for the time period among P18-34 (557), W18-34 (367), and M18-34 (189) on all of cable

The episode paced above prior 4-week averages by double-digit percentages across key targets including P18-49 (+42%) and Viewers (+48%)

Monday Night Raw – Monday, August 5 on USA Network

Raw generated 8 million unique Viewers

The show was watched by more M18-34 than every other program on broadcast TV

WWE Main Event – Wednesday, August 7 on ION Television

Main Event was the most watched program on ION across all demos

The program was watched by more Viewers than every program on The CW, AMC, Spike TV or Bravo

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