Will WWE Stop Using The Tout Service On WWE Raw?



wwe-raw

In recent weeks, WWE has toned down the use of Tout on television, suggesting they were pulling back on the social media video service that WWE invested in.

However that’s not case as WWE CFO George Barrios said this week that viewers “will continue to see is integrated more and more into all our shows; we have been kind of Raw centric.” Barrios noted that WWE temporally pulled back in order to enhance the “production values” during TV broadcasts and to determine how to incorporate Tout into taped shows.

Tout is here to stay, especially when WWE is trying to find ways to monetize their social media presence.

“I think you will continue to see it in more and more shows and we’re going to continue to be creative in how we use it,” Barrios said at the 40th Annual UBS Global Media conference. “I think you are also seeing the production values as our talent and our fans get more accustomed to using it. The quality of the 15 seconds improves. So I think you are going to see that as well. But, we like the platform a ton. We love our engagement. It gets back to the whole social media element of it.”

Barrios also noted the company became interested in working with Tout after they “became fascinated by the technology.” He added, “We really thought, ‘Boy, we are going to really drive the value of this company by integrating it,’ and we have.”

(Source: SeekingAlpha.com)



Recent Posts

TMZ Reports Spike TV Is Canceling TNA Impact Wrestling

TMZ Reports Spike TV Is Canceling TNA Impact Wrestling

From TMZ.com: TNA Wrestling's flagship show "Impact Wrestling" could soon be without a home -- Sp...

Today In Wrestling History– July 28th

Today In Wrestling History– July 28th

Trivia 1997 – The Monday Night War continued: WCW Monday Nitro defeated WWF Monday Night Raw: ...

CM Punk Checks In From Comic Con, Kevin Steen Comments On Going To WWE?, Hell In A Cell

CM Punk Checks In From Comic Con, Kevin Steen Comments On Going To WWE?, Hell In A Cell

- CM Punk's latest video with Nerdist from San Diego Comic Con is below. Punk talks about almost buy...

Jim Ross Comments On Rumors Of TNA’s Relationship With Spike TV Being In Jeopardy

Jim Ross Comments On Rumors Of TNA's Relationship With Spike TV Being In Jeopardy

- WWE Hall of Famer Jim Ross tweeted the following this evening: This could well be a blockbuster...

Brie Bella Appearing On Monday’s WWE Raw For Angle With Stephanie McMahon

Brie Bella Appearing On Monday's WWE Raw For Angle With Stephanie McMahon

- Brie Bella revealed on Twitter that she will be at Monday's RAW from Houston. She tweeted: Inte...