According to new data released by WWE, the 2012 SummerSlam pay-per-view was a huge success with 350,000 worldwide pay-per-view buys. This breaks down to 264,000 North American buys but just 86,000 international. This is the most successful SummerSlam since 2008.
75% of the buys coming from North America indicates that Brock Lesnar vs. Triple H was the reason. Lesnar’s main drawing power from his UFC days was big in the US and Canada but little international.
In comparison, the 2011 SummerSlam pay-per-view did 180,000 North American buys and 131,000 international buys for a total of 311,000. Last year was headlined by CM Punk vs. John Cena with Triple H as referee and Randy Orton vs. Christian.
(Source: Wrestling Observer Newsletter)