WWE & SyFy Executives Discuss SmackDown’s Big Move

Multichannel News has a new article online promoting Smackdown’s move to SyFy this week. The piece features quotes from executives from SyFy and WWE. Below are the highlights:

SyFy President Dave Howe:

“I think it’s a fantastic opportunity for us… It’s the Holy Grail of wrestling franchises after [Monday Night] Raw – I think it gives us an amazing opportunity to create a destination for Syfy on Friday nights.”

WWE Executive VP of Marketing Michelle Wilson:

“This move gives us virtually the same household penetration [as MyNetworkTV], so we’re not really worried about the transition… [With] our loyal audience, along with Syfy’s loyal audience and its household penetration, we’re confident that this will be a great move for us.”

“With Monday Night Raw on USA Network Mondays and SmackDown on Syfy Fridays, we have a great opportunity across NBCU’s cable assets to cross promote our content… We feel very strongly that it will grow the audience not only for SmackDown, but for Raw.”

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