The New York Times published an article on Sunday announcing that the new season of “Tough Enough” will premiere on the USA Network on Monday, April 4th – the night after WrestleMania. The show will
The new “Tough Enough” will air on Monday nights at 8:00 p.m. EST, right before WWE RAW, creating a three-hour block of WWE programming on USA.
Tough Enough will feature 12 men and women competing for a one-year WWE contract. At this time, there’s been no word about a cash prize for the show’s winner.
WWE’s executive TV producer Kevin Dunn says WWE hopes the show will draw in new viewers who will stick around for WWE RAW.
“It’s a way to bring eyeballs to the WWE product that wouldn’t necessarily watch a live event wrestling show.”
Dunn told the New York Times that USA has been interested in Tough Enough for years and wants to add more “unscripted” programming to its schedule.