WWE Touts Partnership With Social Media Platform Tout



WWE has joined forces with Tout, a free videosharing site and mobile app that lets you send 15-second video messages directly to WWE Superstars. The sports entertainment organization issued the following press release touting its partnership with Tout.

TOUT TAG TEAMS WITH WWE

STAMFORD, Conn., July 11, 2012 – WWE (NYSE:WWE) announced today an investment in and strategic partnership with Tout Industries, Inc. that will leverage WWE’s vast array of assets, including television, live events, digital, print and more than 100 million social media followers to expand Tout’s platform for real-time video status updates, creating a new dynamic social experience for WWE fans.

Beginning July 23 during the historic 1,000th episode of Monday Night Raw, WWE fans will have the chance to be seen and heard via Tout as real-time video updates will be featured during WWE television programming, on WWE.com, throughout WWE’s social media presence and on in-arena video displays. WWE Superstars will also interact with fans via Tout question and answer sessions leading up to the event. Additionally, WWE will launch “Tout Tuesdays” giving fans the opportunity to discuss what happened the previous night on Monday Night Raw. Tout’s new platform will enable WWE to aggregate all of this unique content on WWE.com.

“WWE is in a class by itself as a media giant who has innovatively grown their business through social media,” said Michael Downing, CEO of Tout. “We could not envision a better partner to show how the Tout platform powers high-impact, real-time engagement across broadcast TV, digital and live events.”

“WWE looks forward to partnering with Tout to grow this innovative social media platform,” said Vince McMahon, WWE Chairman and CEO. “Tout’s real-time video technology will become a critical component of fan interactivity in our weekly television programming and will be utilized to connect WWE directly with our fans in new ways.”

Tout is a social media platform that allows users to easily shoot 15-second video status updates via smartphones and webcams. Touts are published real-time and automatically to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout’s reply feature, users can engage in Tout conversations.

WWE is one of the most socially active brands with more than 100 million social media followers, one billion video views on YouTube and an average of 50 trending topics every week on Twitter.

*PHOTO* of Stephanie McMahon coming out of the gym »



Recent Posts

Backstage News On Rey Mysterio, WWE NXT Star Almost Ready To Return, The Hardys

Backstage News On Rey Mysterio, WWE NXT Star Almost Ready To Return, The Hardys

- As noted, Rey Mysterio was listed as "injured - TBD" on this week's WWE RAW script that leaked. Re...

Roddy Piper Talks About Appearing on WWE Legends House, Was It Scripted?, More

Roddy Piper Talks About Appearing on WWE Legends House, Was It Scripted?, More

As noted, the cast of WWE Legends House held a press conference yesterday at Smith and Wollensky ste...

What Happened After Tuesday’s WWE Tapings, Kane Attacking Big Show, Chris Jericho

What Happened After Tuesday's WWE Tapings, Kane Attacking Big Show, Chris Jericho

- The dark main event after last night's SmackDown tapings in Nashville saw Sheamus defeat Batista i...

RVD Comments On Warrior & Nancy Grace, WWE Stars On TV Shows Tonight, Birthdays

RVD Comments On Warrior & Nancy Grace, WWE Stars On TV Shows Tonight, Birthdays

- Rob Van Dam tweeted the following about the Nancy Grace and Ultimate Warrior controversy: Sadly...

Tables Match, I Quit Match & Title Match Added To TNA Sacrifice Pay-Per-View

Tables Match, I Quit Match & Title Match Added To TNA Sacrifice Pay-Per-View

- Below is the updated card for TNA's April 27th Sacrifice pay-per-view from Orlando: TNA Knockou...