WWE WrestleMania 28 Social Media Stats Revealed; Big Success



WWE’s aim to make WrestleMania the biggest social media event of the year was a huge success. The broadcast at one point had seven of the top nine worldwide trending topics on Twitter. It generated 110 worldwide trends over the show and pre-show’s five hour period. WWE shared a number of other Wrestlemania social stats with Mashable.com:
- A partnership with YouTube to deliver Wrestlemania content gained a total of more than 3.9 million views for the week surrounding the event.
- Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr.
- The hashtag #Wrestlemania was mentioned more than 610,000 times on April 1.
- The high level of social engagement delivered record traffic to WWE.com, and a 30% increase over traffic during Wrestlemania the year before.

Jason Hoch, WWE’s senior vice president of digital said, “We thought the week was a blast, and it was really special to hear from fans over and over just how awesome it was,” Hoch says. “It was really special for us to see fans connecting with our brand in a unique way.”
“This isn’t a one-off for us,” Hoch says. “This is just continuing to build on the foundation we’ve created.”

Hoch believes Wrestlemania’s social success this year will have a ripple effect on other organizations.  “To me, it raises the bar for a lot of other players out there,” he says. “We’ve learned a lot from things like the Super Bowl and Grammys, and I think our holistic approach this year really raised the bar for a lot of organizations. But it’s just the start for us.”



Recent Posts

Sting Talks About His WWE Future & Hulk Hogan (Video), News On Today’s Comic Con Appearance

Sting Talks About His WWE Future & Hulk Hogan (Video), News On Today's Comic Con Appearance

In the video below, Sting talks to IGN at the San Diego Comic Con today. Sting called today's app...

Ted Dibiase Talks About The Undertaker’s Streak, Bray Wyatt & Different Characters

Ted Dibiase Talks About The Undertaker's Streak, Bray Wyatt & Different Characters

WWE Hall of Famer Ted Dibiase recently spoke with Chad Dukes of CBS Radio Washington DC 106.7 The Fa...

Jake “The Snake” Roberts Tells Live Crowd He’s Cancer Free (Video), WWE Network Latest

Jake "The Snake" Roberts Tells Live Crowd He's Cancer Free (Video), WWE Network Latest

- WWE Hall of Famer Jake "The Snake" Roberts was scheduled to wrestle last Saturday for Trans-South ...

Video: Sting’s WWE Appearance At San Diego Comic Con 2014

Video: Sting's WWE Appearance At San Diego Comic Con 2014

Sting makes a surprise appearance at San Diego Comic Con 2014 following the announcement of his new ...

Photos Of Sting, Daniel Bryan, Hulk Hogan & Paul Heyman At San Diego Comic Con

Photos Of Sting, Daniel Bryan, Hulk Hogan & Paul Heyman At San Diego Comic Con

As PWMania.com reported, Sting made a surprise appearance for WWE at the San Diego Comic Con today. ...