WWE’s aim to make WrestleMania the biggest social media event of the year was a huge success. The broadcast at one point had seven of the top nine worldwide trending topics on Twitter. It generated 110 worldwide trends over the show and pre-show’s five hour period. WWE shared a number of other Wrestlemania social stats with Mashable.com:
– A partnership with YouTube to deliver Wrestlemania content gained a total of more than 3.9 million views for the week surrounding the event.
– Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr.
– The hashtag #Wrestlemania was mentioned more than 610,000 times on April 1.
– The high level of social engagement delivered record traffic to WWE.com, and a 30% increase over traffic during Wrestlemania the year before.
Jason Hoch, WWE’s senior vice president of digital said, “We thought the week was a blast, and it was really special to hear from fans over and over just how awesome it was,” Hoch says. “It was really special for us to see fans connecting with our brand in a unique way.”
“This isn’t a one-off for us,” Hoch says. “This is just continuing to build on the foundation we’ve created.”
Hoch believes Wrestlemania’s social success this year will have a ripple effect on other organizations. “To me, it raises the bar for a lot of other players out there,” he says. “We’ve learned a lot from things like the Super Bowl and Grammys, and I think our holistic approach this year really raised the bar for a lot of organizations. But it’s just the start for us.”