After Triple H took control of WWE creative, the WWE 24/7 Title wasn’t featured very often, and eventually, it was retired because of this.
Since the title hadn’t changed hands on television for the first three months of the new administration, it wasn’t just put on hold; it was completely dropped. Despite not being on television, the title was still frequently used at live events.
A WWE source said that the title “was almost never mentioned in a creative sense, but allowed for some fun moments for live event shows. The future of the title seemed to be up in the air and it wasn’t something that we heard Triple H ever talked about,” Fightful reports.
Dana Brooke had been competing on a regular basis on WWE Main Event and entering the ring while wearing the championship, but she wasn’t booked for any title defences.