How to Start an Online Gaming Business

Without a doubt, online gaming is one of the most productive businesses on the internet. The internet is awash with casinos all of them drawing money in abundance every year. Online betting and gambling are such a big sector that everyone can get a piece if they simply reach out and take it. However, this doesn’t mean you can simply start a gambling business overnight.

Beginning an online gaming business when you don’t have a business plan will be like sailing without a compass. This is why all business consultants advise that you draft a business plan. Now, when it comes to the online casino, whether it is slot machine games, roulette or poker, there are several factors you need to take into consideration. Here is the proven sequence of steps to take if you want to succeed in the online gambling business:

  1. Carry out Market Research Before Starting Your Gaming Business

According to a report done by Aruvian’s Research, the global betting and casino industry bags over $450 billion a year. And this sector is projected to grow exponentially over the next few years. Therefore, this means that there is plenty of monetary returns that are at stake, and several players are contending for a piece of this pie. If you want to effectively to edge out the competition and the market as well, it is paramount you carry out market research qualitatively.

The advantage of carrying out market research is that it not only maps out your next steps but, also give you essential information on the products you need to include on your online gaming website. For instance, the market for online gambling and casinos have in the last few years seen a major shift in revenue growth from the US toward Asia. For this reason, if you are keen on starting a global online gaming and betting site, the Asian market is a good target, where you can create functionalities and products that appeal to the locals. 

  1. Look for the Best and Reliable Online Gaming Software Provider

Since you will be beginning long-term cooperation with your software provider, finding the best one might be the most crucial decision to make when entering the online gambling market. Therefore, you need to take your time when evaluating the existing options in terms of price and the quality of service they provide.

Ensure that the software provider you choose understands what players need whenever they want to quench their gambling thirst. They also need to have debuted several successful online gambling platforms. Remember to look for fully customizable and flexible solutions that will allow you to have some degree of control over the creatin process from design to post-launch. If you want, you may choose a white-label solution that allows you to lease the software, license as well as payment processing system.

Depending on what requirements you have, aim to find a developer whose white-label solution offers:

  • Gaming license;
  • Huge coverage of betting markets;
  • Customizable front-end;
  • Superior management system;
  • Payment options that support multi-currency;
  • Single back office management tool;
  • Access to a vast selection of top casino games;
  • High-quality back-end technologies;
  • Customer support.
  1. Get a Gaming License for the Jurisdiction You’re Targeting

With a plethora of regulatory requirements and other challenges across various jurisdictions, building internet casino and betting business is no easy job for modern-day operators. Currently, these are the legal frameworks dominating the gaming industry:

  • Jurisdictions that banned betting activities within their locality;
  • Regions that lack regulations on gambling activities;
  • Nations and states that are not only regulated but also imposed monopolies;
  • Countries that regulated online gaming within territories.


There are popular gambling authorities such as UK, Gibraltar, Malta, Isle of Man, Curacao eGaming and Alderney offering casino licenses to a great number of countries. But at the end of the day, local legislation prevails and is therefore imposed over any international law.

If you want to provide gambling activities, you are required to apply for a gaming license in the country you wish to set up your online gambling business. Depending on the country, obtaining a gaming license can take you a few months to a year.

Before you choose a jurisdiction for your casino business, here are the things you must take into account:

  • License requirements;
  • Costs and taxes;
  • Reputation;
  • Duration of the application procedure.

You can become a licensee of your online find software provider if you don’t want to go through the stress of obtaining a gaming license yourself.

  1. Set up Your Gaming Website and Promote It

Once you have established a name for your online gaming business, these are the questions you need to answer:

  • What software platform will you use?
  • What kind of games will you offer?
  • Will your website need additional features such as tournament play, real-time chat rooms or statistics on players?

One challenge you will face as a new online gaming provider will be attracting and retain players. This is why the content and technical aspect of your site should be of high quality. Use all channels to promote your site, including social media, billboards, radio, print and TV adverts and other online platforms such as review and recommendation blogs –

Parting Shot

Starting a business requires time and effort as well as dedication and vision. This is no different for an internet casino. In the long run, you need to carefully think about your gambling business and carefully choose your software provider. Apply the tips we’ve discussed here, and for sure, your online gaming business will take off smoothly.