Hulk Hogan’s Lawsuit Over “Cocoa Pebbles” Commercial Settled

Hulk Hogan has reached a settlement with cereal manufacturer Post Foods LLC, according to Hogan’s attorney Joseph W. Bain.

Hogan sued Post Foods back in May over a TV commercial for Cocoa Pebbles cerea, titled “Cocoa Smashdown” featured a blond-haired wrestler with a championship belt and Fu Manchu mustache that bore a striking resemblance to Hogan and was produced without Hogan’s knowledge or consent, according to the suit.

The terms of the settlement are confidential, but the commercial will no longer be aired and the lawsuit is being dismissed.

Hogan’s lawyer told, “Terry is happy to have it favorably resolved.”

According to the federal lawsuit, Hulk “is shown humiliated and cracked into pieces with broken teeth, with the closing banner, ‘Little Pieces…BIG TASTE!'” He also claims that he has been harmed by “the unauthorized and degrading depictions in the Cocoa Smashdown advertisements.”

The lawsuit says Post Foods never sought or received Hogan’s permission to use his likeness and ignored Hogan’s requests to discontinue the ads.