Former WWE star Maria Kanellis commented on WWE not pushing new stars:
WWE doesnt want to build new stars, they want to spike the ratings for a couple weeks to keep the investors/networks happy. What WWE doesn’t seem to get, is ratings improve when people care about the story/stars. Invest in talent, spend the time building stars, stop the laziness.
— MariaKanellisBennett (@MariaLKanellis) August 3, 2020