During an appearance on the Squared Circle Pit podcast, Paul Heyman talked about ECW using licensed music without paying for it:
“We actually had three different types of deals in ECW regarding music. One, which is the easy one to talk about — they’re all easy to talk about. The easiest one to talk about was there were several labels; Tommy Boy Music was a sponsor of ours from the very early days. There was another label in New York. I wish I could remember the name of it and I should and I have no excuse as to why I don’t remember the name of it, but there was another label in New York that had some real avant-garde music with some great up and coming artists and they would always provide us — Gerald Cosloy I believe was the President of the label and they would provide us with music and we also went out of our way — the very early days of ECW, we featured ‘Slam’ by Onyx and we had written rights to that music. We had Jeru the Damaja, we had Three 6 — we were the first television show to ever feature Three 6 Mafia and we had cut a deal with the band and the label so we had deals like that. We went out of our way to find up and coming artists that we knew we could feature. We did have rights to White Zombie, we cut a deal for that. There was no money involved. It was a publicity deal and a rights exchange, etcetera, etcetera, etcetera. That was the first type of deal that we had. The second type of deal that we had was at times with playing the music video and intercutting the ECW action with the music video. So we would get, you know, certain rights to run the music video along with the ECW footage as long as we didn’t use the music live which we ended up doing anyway, and the third one which was like what we had with Metallica or certain other — Natural Born Killaz for New Jack and a lot of [the other] music. We just gangsta’d it. We just stole it. That’s who we were. We were a, no pun intended — all puns intended for the name of our first pay-per-view; we were a Barely Legal promotion. We were gangsters. We had no money, first of all. We were in the most hyper competitive environment in the history of sports entertainment/pro wrestling against two billion dollar companies and we had no money. All we had was balls, bullsh*t and bravado. So, we would say, ‘Hey, Sandman’s gonna come out to Enter Sandman by Metallica’ and he did, so when we would get these cease and desist letters from the labels or from the publishers, what are they gonna sue us for? We had no money. So come and sue us. You can probably stop us with a court order, but then they’re gonna have to pay their attorneys to go into court and file an injunction and then serve us which we’re pretty good at avoiding servicing for a while.”
