President Reveals Subscriber Count For NJPW World

NJPW President Harold Meij spoke with The Mainichi about various topics. Here are the highlights.

Short-term goal with NJPW:

“Even though there are a plethora of markets abroad, many Japanese companies aren’t making any use of them. As someone not bound by language or cultural barriers, I would like to become a pioneer in sports marketing. In three years at least, I will achieve profits of 10 billion yen [$904 million]. I will continue to show up at more and more matches, because I have to judge the reactions of the fans for myself. To that end, I will speak with fans whenever I have the chance.”

Current NJPW World subscribers:

“My thinking hasn’t changed since my time at Takara Tomy. I want to expand the fanbase regardless of age, gender or nationality. New Japan has fantastic content, so it has the possibility of picking up popularity overseas. At the moment, there are some 100,000 registered members on our video streaming service ‘New Japan Pro-Wrestling World,’ and 40,000 of them live outside Japan. I would like to aim for the international market with things like videos in English or events for foreign tourists.”