Report: Vince McMahon Wants Smackdown As #1 Brand; Details has exclusively learned that in more than one creative meeting over the past two weeks, WWE Chairman Vince McMahon has informed the writers that he wants Smackdown to be “treated as the number one brand,” including opening up the possibility of more trades in order to strengthen the brand.

McMahon feels that a sub-par rating for Smackdown on SyFy would injure WWE’s standing with NBC-U, who McMahon is looking to for help in launching the proposed WWE Network. While some on the writing staff are actually trying to come up with scenarios that would include trades or Smackdown getting more exposure (like winning the battle royal tonight on Raw), others on the writing staff have not jumped at this latest “fire alarm” (as a creative team member described it tonight), saying “this is just how Vince reacts to pressure. He says this about all major groups and factions.”