As PWMania.com previously reported, WWE CEO Nick Khan is attempting to establish NXT as the company’s third brand, alongside RAW and SmackDown, something Triple H attempted before repackaging the brand as NXT 2.0 and making it a true developmental brand, only to change the strategy.
Part of this strategy entails using main roster talent on NXT television to boost ratings in the hopes of earning more money when the show’s media rights deal with the USA Network expires.
NXT has called on wrestlers such as AJ Styles, The Miz, Dolph Ziggler, Johnny Gargano, R-Truth, and others. Mustafa Ali and Baron Corbin visited NXT last week.
Last week, it was announced that World Heavyweight Champion Seth Rollins would be the latest star to do so, as former NXT Champion Bron Breakker challenged Rollins, the inaugural NXT Champion, to a match with him.
WWE has not announced when Rollins will return to NXT, but WWE insider BoozerRasslin revealed that Rollins has “NXT on Tuesday.”
No other details were provided, but Rollins will almost certainly accept Bron’s match challenge, and a date will be set. WWE NXT’s Great American Bash PLE is scheduled for late July, so that could be the date.
