In an interview with dazn.com, AEW President Tony Khan talked about what AEW was trying to accomplish with the ending of the 2021 All Out PPV:
“Do you remember Bash at the Beach 96? That’s what I wanted at All Out, but I also wanted to go one step further. You’ve already this great show with great action and then Adam Cole comes out and you think he’s there to take on The Elite. Instead, he joins the group the way [Hulk] Hogan turned heel. Is that the close to the show? No but it would’ve been a good ending regardless. [Then] here comes Bryan Danielson. One of the best wrestlers there’s ever been and he’s here in AEW. Cole and Danielson in one segment. That was pretty cool.”
Khan also commented on the rivalry between AEW and WWE:
“We’ve got to keep doing what we’ve been doing so far and that’s trying to give people, our fans, the best possible wrestling product we can. That’s what drives us. We can’t base our product on what WWE are doing. How can that ever work? Do they see us as rivals or competition? They say we’re not, but I’ve heard that AEW shows are on monitors in the Gorilla position over there, so I take that as a compliment if they’re watching us whilst trying to run their own show. I also admire them for that because trying to run a show whilst watching another show is something else. I put everything into producing our shows so there’s no way I’d be watching something else whilst trying to get on with things.”
