Jeff Jarrett On If The World Title Should Always Be The Main Focus Of A PPV

Jeff Jarrett in AEW
Jeff Jarrett | AEW

WWE Hall of Famer Jeff Jarrett, who is also All Elite Wrestlingโ€™s Director of Business Development, took to an episode of his โ€œMy World with Jeff Jarrettโ€ podcast, where he talked about a number of topics including whether the World Heavyweight Title should always be the main focus of a PPV.

Jarrett said, โ€œIf you have quarterly pay-per-views, absolutely. Unless thereโ€™s a real, real hot personal issue and that can come up creative, subjective. But if youโ€™re doing quarterly pay-per-views, the World Heavyweight Title is the centerpiece of any promotion. Nowadays, weโ€™ve gotten into male and female, but for the lack of a better word, Yes. But when you start going into monthlies. And weโ€™ve talked ad nauseam on this topic. Conrad At TNA, were we a slave to weekly ratings on Spike, or were we a slave to our pay-per-view format, which was monthly, pulling the onion back even further? When you take a pay-per-view and make X amount of dollars in the United States, that same three-hour pay-per-view is sold at a premium, hence a premium live event internationally in that slot. So then you kind of get into the devil in the details that doing a monthly format pay-per-view can be very successful from a profit standpoint. But creatively, I believe having an important world title match every month is impossible. Itโ€™s just not enough time to build your antagonist and put your. Well, it depends on whoโ€™s got the belt and all that. But to build your story in four-week arcs, I think it was hard in 2008. And I think itโ€™s even harder today because our audience, for the lack of a better word, is half on TNT, TBS and then half on digital. So super, super hard.โ€

You can check out Jarrettโ€™s complete podcast in the video below.