The AEW Pyramid: Three Positives, Two Negatives, and One Pitch

In any wrestling promotion, there are shortcomings. No matter how much one may enjoy a wrestling productโ€”be it AEW, WWE, Stardom, or even your local indie promotionโ€”there are always positives and negatives to consider. For most fans, the real fun is in pointing out what could be done better, as if weโ€™re all experts.

Most of us arenโ€™t experts.

Weโ€™re not backstage, in production meetings, or pitching ideas to creative. However, the nature of pro wrestling as an entertainment form makes it uniquely accessible compared to other industries. Itโ€™s rare to meet an A-list celebrity at a meet-and-greet, but pro wrestling offers just that.

Weโ€™ve become entitled. And so be itโ€”this isnโ€™t going to change anytime soon. However, what we can do is try to be fair and balanced in our criticisms, right? No true wrestling fan should root against a company and hope they fail, nor should they dismiss a brand simply for doing things a little differentlyโ€”or even for appealing to the mainstream casual audience.

So letโ€™s open this bag and create a pyramid. Simple in concept, easy in execution: three positives, two negatives, and one pitch. Whatโ€™s going well, what isnโ€™t, and whatโ€™s an idea to help improve the product?

You can apply this pyramid to any promotionโ€”and if you do, youโ€™ll probably find that your biases arenโ€™t as strong as you think. Everyone has preferences, but nobody should be so much of a fangirl that they canโ€™t be honest about their own wrestling product. However, we can still remain positive, right?

That being said, here is the Weekly AEW Pyramid.

Positives

#1 AEW Strikes a Deal with Amazon Prime

This is a pretty big deal.

AEW pay-per-views will now be available on Prime, which has over 200 million subscribers worldwide. This comes on the weekend of AEW Revolution, which might end up being the second-best-selling Revolution PPV in their history. For the #2 wrestling company, these are healthy numbers, proving thereโ€™s still a strong market for an alternative.

Pair that with Max stating that AEW is one of the top streaming sports entities on their platform, and things are going better in the land of the elite than many may think.

#2 Ricochet

Just Ricochet.

Did anyone expect him to embrace this smug, unlikable character that actually delivers compelling promos? During his WWE run, he showed flashes of personality, but his current feud with Swerve Strickland has allowed him to lean into a new personaโ€”a cocky nerd with a dangerous edge.

For those who havenโ€™t been paying attention, his months-long feud with Swerve likely comes to a boiling point this Sunday in a #1 contenderโ€™s match for the AEW Menโ€™s World Championship.

While I can sense a Prince Nana ‘swerve’ coming to get nuclear heat on Ricochet, itโ€™s well-deserved based on his recent performances. It also makes the main event quite interestingโ€”because a Moxley vs. Ricochet match doesnโ€™t seem logical given Ricochetโ€™s current momentum. Perhaps Cope really will dethrone Moxleyโ€ฆ

#3 Toni Storm vs. Mariah May

For those keeping track, this is one of the longest-running stories in pro wrestling.

Who says AEW doesnโ€™t have stories? This has been some of the best work Iโ€™ve seen in womenโ€™s wrestling in a long time. Storm and May have a chemistry matched only by a few in history. I fully expect Storm to retain and head into All In: Texas as AEW Womenโ€™s World Champion.

Who her opponent will be remains in question. But if Iโ€™m booking, Iโ€™d find a way to get Willow Nightingale and Kris Statlander in the mixโ€”maybe in a rare all-face three-way match. Regardless of what happens, this story is on fire, and Revolution is worth the price alone for this No Holds Barred matchup.

Bonus: Harley Cameron

I mean, have you seen Harley Cameron?

She has all the tools to become a huge star in this industry. She oozes charisma, is extremely talented, and is over with the AEW fanbase. Her in-ring ability keeps improving, and she looked like she belonged on a big stage during her match with Mercedes Monรฉ at Grand Slam: Australia.

Her rise continues, and Iโ€™m enjoying every second of it. You should too.

Negatives

#1 The Death Riders

Iโ€™ll admit, the storytelling has improved in recent weeks with Cope and Jay White introducing elements that make this stable feel less dominant than before. However, the combination of not seeing the AEW World Championship for months and Moxleyโ€™s often confusing motives makes me think: “Hey, nice try, but this ain’t it.”

If Mox retains because of a Jay White heel turn on Cope, there better be a damn good reason for it.
If Cope defeats Moxley and Christian Cage immediately cashes in to become AEW World Champion, he better drop that belt by Dynasty. We donโ€™t need Christian Cage as AEW World Championโ€”at all.

Ideally, this all needs to somehow end with either โ€œHangmanโ€ Adam Page or Darby Allin winning the title at All In: Texas.

#2 The Trios Championships

There isnโ€™t much of a division anymore, is there? A lot of AEW programming is clicking right now:

  • Ricochet/Swerve
  • MJF/Page
  • Storm/May
  • The rise of Megan Bayne

But the Trios Championships are dragging the show down.

A. Nobody believes The Death Riders will lose most of the time.
B. Nobody cares anymore.

With The House of Black gone and The Undisputed Kingdom as one of the only real trios left, the division feels hollow. AEW might as well retire the Trios Championship and introduce Womenโ€™s Tag Team Titles instead. Thereโ€™s enough womenโ€™s talent to go around right nowโ€”talent that doesnโ€™t have a regular spot on AEW TV.

The Pitch

#1 Start Using the Term โ€œFightersโ€

AEW

This is something that some Japanese promotions doโ€”why not implement it in AEW?

Itโ€™s still wrestling, but using โ€œfightersโ€ creates an immediate aura that AEWโ€™s in-ring action is more intense, competitive, and legitimate than your average wrestling match.

Itโ€™s also a great marketing angle that separates AEW from WWE in a unique way. Fighting Spirit is already part of AEWโ€™s identityโ€”so why not lean into it?

Bonus: Wardlow Returns at Revolution

Wardlow is healthy, right?

What if he returns at Revolution to cost MJF his match with Page?
It would reignite their long-stalled 2022 feud while freeing up Adam Page to go after Moxley and The Death Riders (if they arenโ€™t dethroned on Sunday).

And even if they are, getting Page into the main event by All In: Texasโ€”a place that would cheer the roof off for himโ€”would be a perfect move.

And that wraps up the weekly AEW pyramid. Iโ€™ll be doing more of these to offer an honest look at the promotion I support and wish the best for.

Criticism is important for growth. And hopefully, this format opens the door for honest discussion.

– JPT
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