This coming Saturday marks a massive day for wrestling fans worldwide, with AEW All In: Texas — the company’s biggest show of the year — set to take place in front of a packed stadium. But AEW won’t be alone in commanding the spotlight.
WWE is stacking the deck with three major events on the same weekend: NXT Great American Bash, Saturday Night’s Main Event, and the highly anticipated Evolution 2 all take place across the same 48-hour span.
While some fans initially assumed this scheduling clash was coincidental or a one-off, a new report suggests it’s part of a broader, intentional strategy.
Speaking on Wrestling Observer Radio, Bryan Alvarez addressed the growing speculation and confirmed that WWE’s counterprogramming tactics are far from over.
“I was told that if you think WWE learned something or maybe they decided [counterprogramming isn’t a good idea]… no, we’ve got more coming,” Alvarez said. “At any time, you’re gonna hear about the next WWE battle vs AEW, the next counterprogramming attempt. We’ll be hearing about that fairly soon.”
The move signals a potential return to the kind of head-to-head rivalry fans saw during the Wednesday Night War between AEW Dynamite and WWE NXT from 2019 to 2021 — a period that reignited the competitive spirit of the industry.
Now operating under the TKO Group Holdings banner, WWE appears more aggressive than ever in maintaining market share, even if it means directly challenging AEW’s biggest shows.
Looking ahead, the next scheduling conflict could arrive as soon as Labor Day weekend. AEW traditionally runs All Out during that time, and this year’s edition is expected to return to Chicago. Meanwhile, WWE will counter with Bash in Berlin, a premium live event emanating from Germany, marking another packed weekend where fans may be forced to choose sides — or double-screen.
Whether you’re Team WWE, Team AEW, or just here for the action, the competition is heating up — and wrestling fans everywhere are reaping the benefits.
Stay with PWMania.com for ongoing coverage of AEW All In: Texas, WWE Evolution 2, and the intensifying rivalry between wrestling’s two top promotions.
