WWE and Bleacher Report have announced a new multi-year global content partnership.
Under the agreement, Bleacher Report will receive global highlight rights across WWE programming, including Monday Night Raw, Friday Night SmackDown, NXT and Premium Live Events such as WrestleMania.
WWE content will be distributed across Bleacher Report, House of Highlights and B/R Wrestling, along with their associated social and digital platforms.
The partnership will extend beyond match and show highlights, with Bleacher Report also receiving a ringside presence at select WWE Premium Live Events.
B/R and House of Highlights content teams will attend those events to produce original programming, talent-focused content and behind-the-scenes material.
Bennett Spector, General Manager of Bleacher Report, commented on the agreement: “WWE fans don’t just watch. They are highly engaged, analyze every detail and debate the sport all week long. That’s exactly the kind of passionate fandom B/R and House of Highlights were built for.”
Spector said the partnership will allow Bleacher Report to cover WWE’s current product while also drawing upon the company’s history and personalities. “This partnership gives us the opportunity to bring fans closer to the biggest moments happening today while also tapping into the incredible history and personalities that have made WWE part of sports culture for generations.”
WWE Executive Vice President Alex Varga also commented on the deal. “Bleacher Report has long been at the intersection of sports and culture,” Varga said. “Our partnership with B/R reinforces WWE’s commitment to bringing our content to a global audience.”
The WWE agreement adds to Bleacher Report’s existing content relationships with major sports organizations including the NFL, NBA, MLB, NHL and NCAA.
WWE content will begin rolling out across Bleacher Report and House of Highlights ahead of WWE Money in the Bank on Saturday, October 10.
