World Wrestling Entertainment (WWE) is one of the most popular organizations in the world, managing to remain at the top for several decades. The popularity of WWE is well-known, but when you take a second to think about it, it’s somewhat strange that this organization has been able to stay at the top of global entertainment for so long. It’s also strange that it was able to rise to such heights in the first place considering the low popularity of its foundational sport, wrestling.
So, why has WWE remained so popular globally for so long? There are a variety of reasons. Below, we explore a few of the most notable.
The power of storytelling
It’s no secret that WWE is a masterclass in storytelling. Out of all the reasons that WWE has stayed relevant for so long, the ability to consistently craft engaging and exciting stories is the most significant.
For decades, WWE has been able to create interwoven stories and narratives between different wrestlers. This includes smaller rivalries and matchups all the way up to grand narratives featuring some of the most famous WWE stars in the world.
Take Bron Breakker vs The Undertaker for example. The Undertaker is arguably the most famous WWE star in the organization, and the fact that WWE has managed to keep him relevant and craft narrative after narrative for decades on end is truly incredible.
You’d think they would run out of interesting twists and turns eventually or that the fans would eventually catch on to the fact that as soon as one drama is over, another one is created. However, the writers behind WWE are so talented that they have managed to defy all odds and keep fans entertained for literally decades.
They have even managed to stay clear of the many pitfalls that many other forms of entertainment have fallen victim to, such as ever-increasing budgets while profits remain stagnant and catering to very small portions of their fanbase.
No one quite knows how they do it, but the WWE is a prime example of sheer talent and creativity in the world of entertainment.
Charismatic superstars
When you think about the WWE, the first thing that comes to mind is likely your favorite superstar. Batista, Kane, The Undertaker, The Rock, John Cena — the list goes on. WWE knows exactly how to develop characters into worldwide superstars by crafting perfect personalities that fit into their narratives.
In fact, WWE has done a better job than almost every other form of entertainment, barring Hollywood perhaps, at creating stars that are known around the globe.
Of course, this is somewhat due to the actors themselves. Many WWE stars go onto enjoy successful careers in entertainment long after they leave WWE, showcasing their natural talent and potential to excel in different entertainment fields.
However, it wouldn’t be a stretch to say that WWE “made” these stars. The writers do such a good job at giving fans exactly what they want and developing new stars to fit perfectly into the story.
The excitement that can be seen when a huge matchup between two superstars takes place is like nothing else. Some would compare the experience of finding one of the top AskGamblers sports betting sites and placing a winning bet to whenever there’s a big drama in WWE, but perhaps even this doesn’t do it justice.
Adaptability and innovation
Last, but not least, the success of WWE is in no small part due to its ability to adapt and change to external events. The audience for WWE constantly changes. At first, it was mostly young children and teenagers that followed WWE, but now that this audience has grown up, and a significant portion of fans are young to middle-aged adults.
Of course, young people still make up a notable percentage of fans, but WWE now needs to cater to multiple age groups. To do this, they carefully balance narratives to please everyone. For example, they now include more emotional/complex scenes and plots that would not fully register with children. They also constantly bring back or do one-time promotions with older WWE stars, giving older fans the chance to relive their childhoods.
Whether adapting to cultural changes or their evolving audience, WWE has always been willing to adapt and innovate at a moment’s notice to give fans what they want.
Conclusion
Were you surprised to find out the many ways that WWE has remained popular? In all reality, WWE is a masterclass in adaptability and marketing strategy. Despite the many changing trends and interests, WWE has managed to adapt to whatever the world throws at it. Throw in an interesting story that gives fans exactly what they want and charismatic superstars and it’s a recipe for success.
Will WWE continue to dominate? Who knows. Even the biggest organizations can fall, and WWE is no exception. However, considering the longevity of WWE as well as the masterful tactics employed by those behind the scenes, it’s unlikely that WWE will go anywhere anytime soon.
