Ever heard of the term ‘emerging technology’? If you have, congratulations! If you haven’t yet heard of it, in its simplest explanation, emerging technologies are described as a “new technology”. It also refers to an existing type of technology that is being enhanced to fit modern-day requirements. It could differ when used in different sectors, however, the underlying idea is making the old new.
An industry that has harnessed this idea is the online casino industry, and rightly so. With everything moving away from the brick and mortar establishment to online platforms and technologies, it is no wonder this has been the go-to for the majority of the online casino vendors across the globe. One such integration has been that of AI – Artificial Intelligence, and we take the concept apart below. Here is how AI is being used successfully in the casino and gaming sectors.
To Improve on Player Services
The difference between sending an email to a company’s support team, waiting for hours, and sometimes days, has taken a back seat with the integration of AI on most popular online casino websites. Now, support is 24/7 with chatbots answering all your queries, making things faster and more efficient and not keeping potential and existing customers waiting for an answer.
In the future, these systems will be run better, and as opposed to being impersonal, the development is harnessing the idea of making them more personalized and familiar. The sophistication of such AI has already been implemented in many popular platforms such as Netflix, which has been using this idea to automatically recommend its movies and series to its viewers. It is tailored to suit your preferences. This is done by a combination of deep learning and machine learning.
To Detect Problem Gambling
Did you know AI can also detect a problem gambler? In helping the fight against existing and potential gambling issues, many organizations are using AI’s intelligent technology to get involved in minimising this behaviour and helping players who are on the verge of or already have become problem gamblers.
Those who are struggling to quit can seek favour from these machines, which pick up certain behaviours and patterns that resemble problems early on, so they can help players stay away from it. It analyses player data and helps to identify potential or current problematic behaviour.
In cases where it does pick up inconsistencies, it will automatically notify the casino or website administrators and the player’s account will either be blocked or other stringent measures would be taken.
To Heighten Security
There is no doubt that AI helps to improve any businesses security, and for the same reason, online casinos and land-based premises are using it to help detect things such as potential fraud and players who may be cheating, among other things.
The high-end technologies that many places are using now can be more realistic and immersive with players without them knowing it. One good example is its use in detecting players who use their bots to win at games or gain an edge over other players.
This emerging technology has taken the world by storm and is continuing to become more immersive, realistic and helpful. This two-fold advantage is not only to the casino but also to the players in helping to make them feel safer and enjoy a fair game.
