WWE President Nick Khan recently opened up about the company’s approach to handling online criticism, making it clear that WWE’s creative direction is not dictated by social media backlash.
Speaking on the “What’s Your Story? With Stephanie McMahon” podcast, Khan explained that while feedback is always welcome, WWE doesn’t base its booking decisions on the most vocal critics from platforms like Twitter or Reddit.
“It’s not real life. I try to keep my head down and work. If I’m doing something wrong, someone I trust will tell me,” Khan said. “I’m not going to let someone with 14 followers decide how I feel about my day.“
Khan noted that this mindset is shared by Chief Content Officer Paul “Triple H” Levesque, and it’s something they actively instill in the company’s writing and creative teams.
“We train our creative team to ignore the noise. Trust the data. Trust your instincts. Don’t let Twitter or Reddit or whatever throw you off your game.“
He emphasized that WWE’s goal is to program for the entire fanbase, rather than only appeasing the most vocal or negative voices online.
“We try to program for the universe—not the people who want to criticize you. That doesn’t mean we don’t care what people think, but it means we care more about everyone, not just the loudest voices.“
Khan’s comments come amid an era where social media sentiment often trends alongside—or against—storylines, but WWE appears firm in its commitment to balancing business analytics, in-ring performance, and broader audience engagement over internet discourse.
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