WWE President Nick Khan has opened up about the core philosophies that help guide WWE’s decision-making at the highest level, especially in moments of uncertainty. Speaking during an in-depth interview on the “What’s Your Story? With Stephanie McMahon” podcast, Khan revealed the two surprisingly simple strategies WWE follows: “copy the NFL” and “do the opposite of boxing.”
The comment came during a conversation with Stephanie McMahon and Paul “Triple H” Levesque, where Khan discussed the importance of collaboration and adaptability at the top of the company.
“Paul and I, Triple H and I, we make mistakes in business every day,” Khan said. “The good thing is, we have one another who we can say, ‘Hey, I think I did this. What do you think?’ ‘I don’t think that was the move. Maybe we can think of it the other way.’ ‘Okay, let’s try that.’”
Khan then shared the guiding mindset WWE leans on during big-picture decisions.
“We have two philosophies when we don’t know what to do: copy the NFL, but do the opposite of boxing.”
The remarks offer a fascinating look into WWE’s internal strategy, especially as the company continues to reach record-breaking financial success and global expansion. Khan’s reference to doing the “opposite of boxing” is widely interpreted as a rejection of the confusing politics and fractured ecosystem that has plagued the sport for decades—something WWE has avoided by operating as a unified, global brand.
By modeling aspects of its business structure and event scheduling after the NFL, WWE continues to elevate its profile among mainstream audiences and investors.
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