TKO Chief Operating Officer Mark Shapiro participated in the 53rd Annual Global Technology, Media, and Communications Conference hosted by JP Morgan. During the event, he addressed several topics, including the storytelling skills of WWE Chief Content Officer Paul “Triple H” Levesque and Triple H’s commitment to his creative storylines.
Shapiro said, “There are two x-factors when you look at WWE. Netflix, this is the greatest marketing platform you could ever ask for. Their pre-roll is one of the strongest tools. If you’re clicking on that icon, you’re getting a trailer. The (other) x-factor is the creative power we have behind the brand. Paul Levesque [Triple H] lives and breathes; his whole life has been spent in WWE. He’s amazing on the creative storylines. Just when you think you know where he’s going, he turns left, like the heel John Cena became and then the champion.“
(H/T to Fightful for transcribing the above quotes)
